The Beers
Carlsberg
Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of more than 500 brands. It is a 5% abv pilsner beer with a global distribution to 140 markets.[26] It is also known as Carlsberg Lager, Carlsberg Beer and Carlsberg Pilsner. It was first brewed in 1904,[27] and was created by Carl Jacobsen, son of Carlsberg's founder JC Jacobsen.
The introduction of the Carlsberg pilsner also saw the introduction of the Art Nouveau-style logo that later has been used nearly unmodified ever since, and later became the logo of the entire company. It was designed by Thorvald Bindesbøll, a key figure on the European Scene and Denmark's most original designer to date.
In Denmark the beer is often known as Hof (court) due to its Royal Warrant. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term is still used in other markets such as Sweden.[28]
Beer Facts
Beer type: Strong pilsner
Alcohol by volume (ABV): 5.0%
Origin: Copenhagen, Denmark
Available since: 1847
Special Brew
Special Brew was originally brewed by the Danes for Winston Churchill. His visit to Copenhagen in 1950 was commemorated with a 'special' brew produced in his honour. Originally called V-øllet (V-Beer), the drink followed the Danish tradition of producing a new beer to celebrate outstanding events such as a royal occasion or European coronation. Churchill's favourite drink was cognac, so in brewing him a commemorative beer, the brewers at Carlsberg created a stronger lager with cognac flavours among its tasing notes.
Beer Facts
Beer type: Pilsner
Alcohol by volume (ABV): 9.0 %
Origin: Carlsberg UK
Available since: 1950
Carlsberg Citrus
Carlsberg Citrus is a beer with low alcohol content and blended with natural limes for a refreshingly smooth taste.
Beer Facts
Beer type: Light pilsner
Alcohol by volume (ABV): 2.8%
Origin: Carlsberg UK
Available since: 2013